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Over the past few years, Internet printing companies such as Vistaprint, Mimeo, PS Print and other have begun attracting print business from customers across the country. Together, they claim to have over 6,000,000 customers.
The reason so many customers are purchasing from Internet printers is simple: Convenience. In only one Internet visit, customers can select the type of document they want to print, get the price, upload the file or personalize a template and complete their order. It is simple, fast and hassle free.
Most print shops do not offer this level of convenience. Ask yourself this: How many phone calls and FAXes do your Sales people and CSRs typically exchange with a customer before a job gets on press? At many print shops, the answer is 3, 4 or even 5. It is just this sort of inconvenience that drives customers away from local printers and to the Internet printers.
If you want to prevent local customers from defecting to Internet printers, you have got to offer them a simple and hassle-free way to order simple documents from you. See how your Printers Website will help you offer the level of convenience your customers demand:
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